Domain: Performing Arts
Deliverable: Branding | Logo Design | Collaterals
Project Summary
Kalaayan is an 'Art Initiative' with an agenda of propagating classical dance style. The purpose of this initiative was to preach a Bharatnatyam style. Kalaayan has created unique dance-based productions which shines a light on different subjects other than the traditional classical ones. Giving classical dancing style a different outlook and making it more and more relatable.
They intend to create productions influenced by other art forms (such as painting and dance, sculpture and dance). Making classical style more interesting, contemporary and an easy way of communication.
OVERVIEW
Kalaayan approached to create a brand identity for their new initiative. Kalayaan focused on growth and development through various art forms. The brand identity needed to have a meaning that would depict this growth and development as well as retain the essence of Art.
GROWTH | DEVELOPMENT | ART |
PERFORMANCE | COMMUNICATION
WHAT DID I DO…
UNDERSTANDING THE BRAND
OBJECTIVE | LOGO DESIGN | VISITING
CARD DESIGN
Final Design
LOGO
TREE symbolizes growth. The tree roots are firmly rooted in the soil that supports the development of the tree. In this similar way Kalaayan encourages to grow, shine and flourish by staying rooted to one’s origin, values and beliefs.
GHUNGROO as the fruits on the tree symbolizes that Kalaayan gives birth to outstanding talent.
COLOURS brick red and green promotes culture and positivity respectively
