Toys and Game Design

Company: Anindita Toy Company Pvt. Ltd. Pune, India

Copyrights for all products held by Anindita Toy Company Pvt. Ltd. Pune. Products are manufactured and sold by Anindita Toys

NDA does not allow to share details of the products and its development process.

PROJECT SUMMARY

Anindita Toys gave an opportunity to conceptualize and develop many toys and games. We developed designs in WOOD |METAL | PUZZLES BOARD GAMES. The goal of the design team was to innovate, create and re-create. Design for mass production, various age-groups and different environment were key objectives set.

Working at Anindita Toys gave me a hands on experience in cross functional work and to understand various processes and approach to develop a product from research to sales.

MY ROLE

DESIGN MENTORING THE INTERNS

PRODUCT DESIGN | MANUFACTURING

DESIGN | PACKAGING DESIGN |

GRAPHIC DESIGN

Setting goals and objectives |

Conceptualization | Establishing key

requirements | Competitive research &

market study | Product Sketches |

Prototypes | Puzzle Die lines | Content

Writing (About Contents and Poem) |

Development for manufacturing | Graphics |